WHOOP
CURRENT WHOOP — Unlock Human Performance & Healthspan.
OUTWARD-FACING — Performance. Athletes. Human limits.
PROPOSED EVOLUTION — INWARD-FACING — Understanding your body + behavior.
KNOW YOURSELF.
How do you turn overwhelm into clarity?
Interactive prototype · live
Open in FigmaThe problem
Too much data. Too little direction.
People don't know what to trust or what to do next.
The redesign
- SimplifySurface what matters.
- ActTurn insights into clear next steps.
- ConnectKeep the Coach always within reach.
- TrustConnect insights to people and performance they already know.
AI Coach
Data in. Direction out.
Should I train today?
Why was my recovery low?
What should I change tonight?
8 80
WHOOP averages ~8 app opens a day.
The opportunity: 10× it.
What if performance could look as good as it feels?
WHOOP FOR HER
A more fashion-forward WHOOP, built for everyday wear.
Interactive 3D model
Rotate the WHOOP band
THE OPPORTUNITY
WHOOP is built for performance.
But a wearable also becomes part of what you wear.
THE REDESIGN
Designed to blend in, not stand out.
A more fashion-forward WHOOP built for everyday wear.
THE ECOSYSTEM
Partner with brands women already love.
Fashion × Fitness × WHOOP
More reasons to wear it.
More reasons to keep it on.
What if every gym became a WHOOP Lab?
The offer
Try WHOOP.
Train.
Know more.
The growth loop
- Gym partner
- Free workout
- Personalized insight
- Share
- New user
The bet
K 1
Inspired by Ed Baker's growth philosophy: build a product-led loop where every user can help create the next.
Experience WHOOP before subscribing.
WHOOP
KNOW YOURSELF.