UBER EATS

What if your friends could help you decide?

Interactive prototype · live

User research

n=35

85%

said they would be more likely to trust or try a restaurant when it was recommended by someone they know.

The insight

People don't need more recommendations.

They need more reasons to trust them.

The opportunity

Move from:

Restaurant discovery

Trusted discovery

The redesign

See what your friends like.

Discover

Restaurants through people you trust.

Know why

See what they ordered and recommended.

Decide faster

Less scrolling. More confidence.

The product bet

TrustConfidenceOrder

Expected behavior change: fewer taps to a decision you feel good about.

UBER EATS

KNOW WHO TO TRUST.