Welcome

Every product is a series of choices

Choose wisely

BUILDING FOR MY COMMUNITY

Upgrading things around me

A business nearby. A website I hate. If I can fix it, I build.

01 · BACK BAY LAUNDROMAT

It started with the laundromat down the street.

Mr. Kim has run my local laundromat for 20 years. Great guy. Almost no online presence.

Joshua and Mr. Kim at the neighborhood laundromat
Mr. Kim, owner of my local laundromat for 20 years. No website.

THE PROBLEM

  • No real website
  • Hard for new customers to find information
  • No useful customer tracking
  • Limited customer communication
  • Old POS workflow
  • Heavily dependent on foot traffic

I thought the problem was simple. He needed a website. So I built one.

SHOW WHAT I BUILT

A better digital front door.

Services, pricing, hours, directions, reviews. What customers need.

Back Bay Laundromat website Joshua built
The laundromat's current computer and point of sale setup
The current point of sale. An old DOS system running the finances.

THEN THE PROBLEM GOT BIGGER

Then I looked at how it worked.

The site helped customers find him. But he had no way to track or reach them again.

WHAT I'M BUILDING NEXT

Website
Customer / CRM layer
Better POS + analytics
Pickup + delivery

Next layer: better tracking, better visibility, and eventually pickup and delivery.

PRODUCT LESSON

The first problem usually isn't the real problem.

I thought he needed a website. It became about customers, operations, and growth.

I'm still building this one.

STAY POSTED. MORE COMING SOON.

02 · BOSTON AI WEEK

This started because I got annoyed. Boston AI Week has tons of events. Finding what's worth going to was too hard.

THE PROBLEM

No maps. No idea where events are. I built those. Check it out.

Original Boston AI Week event schedule

SO I REBUILT IT

So I made the version I wanted to use.

Redesigned Boston AI Week event cards
  • Map
  • Better event discovery
  • Filters
  • Direct registration links
  • Hype
  • Likes and dislikes
  • Comments

THE PRODUCT IDEA

Finding events is easy.
Deciding which ones deserve your time is harder.

The map handles logistics. Filters cut noise. Hype adds what the schedule can't.

Map view in Joshua's Boston AI Week redesign

BEFORE / AFTER

BEFORE
Original Boston AI Week schedule
AFTER
Joshua's Boston AI Week redesign

MORE BUILDS COMING SOON.